Management Team

George Preston, Chief Executive Officer for Permlight Products, Inc.
As Permlight’s chief executive officer, Preston is responsible for the day-to-day operations of the company and oversees all aspects of the company’s product development and technology strategy. It is Preston’s vision and passion that leads Permlight and its associated brands, Permlight for Signs and Brillia, in being the leading provider of light engines and modules to the signage and lighting industries. With more than thirty years of experience in executive management, Preston has an impeccable record of leading teams and divisions to unprecedented growth.

Prior to joining Permlight, Preston served as CEO of Burton Medical. As CEO he led the company in growth and leadership strategies. Preston brings over 25 years of executive experience in the lighting industry, having held the position of Vice President for Hubbell Inc.’s Architectural Area Lighting division. Hubbell is a $2.6 billion international manufacturer of quality electrical and electronic products for a broad range of non-residential and residential construction, industrial and utility applications. Preston brought an impressive record of leadership success and was responsible for increasing business by 50 percent. He also served at Genlyte as Vice President of Day-Brite, a $200M division. Preston started his career at Philips Lighting Company.

Preston graduated from Bucknell University in Lewisburg, PA from with a B.S. in Physics. He also earned his MBA from Fairleigh Dickenson University in Madison, NJ. Preston holds a number of patents for his work in the lighting field.

GEORGE SIGLER, Chief Financial Officer
As Chief Financial Officer, Sigler is responsible for the financial operations of Permlight Products, inc. and its associated brands, including corporate accounting, reporting, risk management and strategic planning for growth opportunities and expansion.

For more than 26 years Sigler has worked as a CFO, heading financial operations for a variety of industries. Sigler joined IG technologies in 1983 as CFO and Treasurer. In 1989 he broadened his industry experience by joining Urschel Laboratories, a privately held food processing equipment manufacturer with annual sales of $75 million, as Controller, and was appointed Chief Financial Officer of Urschel Laboratories in 1994. In 2000, Sigler was recruited to serve as the first CFO for Enkeboll Designs, a leading high-end manufacturer of architectural wood elements with annual sales of $35 million.

Sigler holds a certificate for the Executive Program from University of Virginia, Darden School of Management, a Master of Business Administration from California State University and a Bachelor of Science degree in Accounting from Indiana University.

KAMRAN SARMADI, Vice President of Engineering
As VP of Engineering, Sarmadi is responsible for all product expansion and technical development for the Permlight Products, Inc. and its associated brands Brillia® LED Light Engines and Permlight for Signs.

Sarmadi has led companies from start up to fortune 500 in technical and operational roles, developing and executing growth strategies through new business development and operational excellence. Prior to joining Permlight, Sarmadi served as vice president of engineering and operations for Variant Technology/Variant LED. As general manager he led the engineering and operations for Opto-electronics division of Perkin Elmer Corporation where he implemented Lean-6-Sigma. Sarmadi brings over 25 years of technology management experience, having designed, patented and produced advanced optical systems, LED luminaries and electronic drivers. Sarmadi has patents pending for his work on dimmable LED lamps, LED lamps with internal power source and his work on development of Charging Systems for NiMH and Li+ batteries.

Actively involved in his community, Sarmadi is on the board of directors for the City of Arcadia Upper Rancho and is a board member of the projects team, Engineers Without Borders. He graduated from Lewis and Clark College of Oregon with a BS in Physics and a BS in Communications and received his MBA from Golden Gate University of San Francisco, school of High Technology Management.

FERNANDO LYNCH, VP Brand Management
With over 25 years of experience in senior level sales and management, Lynch oversees the strategy and vision of the Brillia brand. Together with the Permlight executive team, he determines the opportunities the company will pursue and which products to develop. In addition, he works with Keddington to identify profit and sales objectives, and is a member of the company’s board of directors.

Since 1981, Lynch has held various positions in sales, manufacturing and management of power diodes and also national lighting maintenance programs. He has three published patents on power packaging for thermal management of diodes.

Lynch began his career as an account manager in sales at Solid State Devices, Inc. (SSDI), eventually graduating to plant manager running the Production, Engineering and Quality Control departments. His expertise in thermal management, heatsinks and dissipation with minimum space allowed him to effectively provide high-level customer service to NASA, Boeing, Martin Marietta, RCA, GE and Lockheed Martin. In 1995 he progressed to Microsemi (MSCC), where he started the Power Module Group serving the same aerospace customers and also the implantable and audio medical electronics market. Lynch spearheaded new materials research, project and product management, patent design and writing, and custom product design for medical customers such as Guidant, Medtronic, St. Jude, Biotronic, Siemens and more.

Prior to joining Permlight in 2005, Lynch served as sales manager at Sunset Lighting, where he handled national retail and commercial accounts and oversaw lighting design installation, retrofit projects, surveys, and energy payback calculations for Disney, West Marine, Cheesecake Factory, BCBG, Union Bank and several other national retail and banking chains.

Lynch’s responsiveness and proactive approach to customers and suppliers, coupled with his enthusiasm for the Permlight product line underscore his natural leadership abilities and carefully planned approach to expanding the Permlight business.

Lynch targeted a pre-medicine degree and attended Oral Roberts University and California State University, Fullerton. Currently, Lynch and his wife reside in Orange, Calif., and he has three grown adult children.